Logo design is a graphical representation of a business.
It can be any word, sign, symbol or graphic that you apply to your company,
good or service to distinguish them from those of your competitors. It serves
as badge of credibility and professionalism of the business. Therefore, it must
be created from professional logo designcompanies with more quality, precision and sophistication in mind.
You might have
come across several brands with creative styles and fonts. Such as Coco Cola,
American Dental Association, Cable News Network, Jockey. Yahoo, Kellogg and
others. All these companies aim at designing a simple yet stylish logo design
with the help of typography and fonts. These types of designs are known as
Letter Based Logo Designing. Letter logos are most effective and aesthetically
more satisfying to the target audience. They hold the potential to reach the
customers mind as selling agents and evoke more response from them.
Here are some common tips to design an excellent of
Letter Based Logo Design for your company
Use the negative
space – Utilize the negative space between two letters to create an
attractive design. The space where the two blocks meet can be utilized and
developed to form a modern and intriguing design.
Reverse the field
– Put the negative space to positive use! Add a same-color field behind
your letter, and then reverse the second letter out of the field. Especially, effective
with three-character acronyms only.
Remove the key
stroke – To add more uniqueness and individuality to a letter based logo
design, remove some strokes from the letter. This allows your eyes to fill up
in the rest and certainly a far more unique and memorable design than a more
basic alphabet or letter.
Crop the image
– Cropping is another side of key stroking. They both provide a mysterious and
complexity to the design, in comparison to a simple logo design. If you’re
designing a logo with curves, cut the half, or else remove the upper half for
an eye-catching look.
Interlock the
letters - Circular letters flows most efficiently with interlocking
technique. Interlock two letters like wedding bands or Olympic rings to
heighten the visual interest of the letters.
Build Bridges –
This technique when nothing fits well! Attach your letters, and then conceal
the junction with creative designs or some decorative graphics like lines or
series of lines. This technique is easy, fun and always appreciating.
Repetition –
By repeating the letters one above another, you can create an interesting
pattern and well-designed figure. This Is really incredible and diverges away
from the most conventional designs which you have adopted earlier.
The above mentioned are few common tips on designing a
perfect letter based logo design. Ask your logo designer to design samples
based on above suggestions. Also, keep a track of your work with the logo design companies with proper
consultation and support service. If a company fails to provide these types of
flexibility, consult our experts from The Logo Boutique.
