​​ The Logo Boutique: May 2018

Friday, 18 May 2018

Famous Logo Designers and Their Amazing Creations


Designing logo for your business is not a new thing today. More than decades, people are using logos to impress and enter the market competition in confidence. Logos has been there for popularity of companies and businesses, but it has made many logo designers famous too. Logo designed by logo designers are marked in golden in logo designs history. In this content, we are going to talk about famous logo designers and their iconic contribution in the design history.

Ruth Kedar
You often come across the colorful Google logo, but have you ever imagined the founder of the world-famous design? The man behind the iconic Google logo is a simple designer from Brazil. Her name is Ruth Kedar, who has created the amazing design logo for tech behemoth Google. She was born in Brazil, completes her higher education in architecture in Israel and earned masters in graphic designing from Stanford University. Ruth is a famous designer and designed the Google logo – which use to see each and every day around the world.

Rob Janoff
When it comes to amazing logo design, the list goes incomplete without mentioning the famous Apple Logo. The man behind the iconic logo is Rob Janoff. He converted every information of the industry into a simple, yet elegant Apple logo. The half bitten apple shows the byte size of the information as well as the products is one-of-a-kind like apple in the Garden of Eden. Rob Janoff was born and brought up in California and obtained his major in industrials designing from San Jose State University. Rob is completely into graphic designing and corporate logos and indentifies, printed advertisement and others. He also designed logos for IBM and Intel, but the award winning logo for Appple made him the famous.

Paul Rand
Have you seen the famous IBM and UPS logo designs? These designs are among the top-quality logo design and certainly rank as one of the most impressive one that you will find today. The person behind the classic designs is Paul Rand, one of the finest and reputed logo designers of decades who rule the market till today. He was the eminent member of New York art director club hall of fame in year 1972, and taught graphic design classes in Yale University for maximum time. He left the world in November of 1996, but the contributions to logo designing world is worth remembering. Paul Rand designed logos for the ABC logo, the Yale University Press logo, and many more. He was the godfather of Swiss style of graphic design and that made him the popular one.

Carolyn Davidson
Some companies in the world are mostly recognized by their logo design and not even by the name of the company.  This is because their logo design is one-of-a-kind and inspired many logo designing trends. Nike is one such example. Nike swoosh logo was designed and created by famous logo designer Carolyn Davidson. She personally designed the famous logo in year 1971, when she was just studying at Portland State University. After that the logo design become famous and she continued to work for the brand till 1983 and took a retirement in 2000 from his designing career. The famous Nike logo has already made her talk of town within a night.

These above-mentioned logo designer names are etched in golden letters of logo designing history. If you are one of those enthusiastic customers, looking for best logo designs for your business and company, then feel free to ask experts from The Logo Boutique.

Friday, 4 May 2018

Top 5 Logo Design Trends of 2018


Are you all set to have a stunning logo for your company? Are you looking forward to a logo that reflects the values and focus of your company? If answer to the questions is YES.....you have reached the climax of your search. With The Logo Boutique, you can get the coolest and trendiest logo design that significantly matches with the era.

In this fast-paced world, where every day a new product or company is launched, it takes much to conquer the business market. And getting a stunning and memorable logo is an impeccable marketing strategy. The top-notch logo design firm come up with latest logo trends to give your company’s logo a competitive edge that will attract more customers and help them to recognize you among hundreds!

In the blog ahead, let’s learn about the recent logo trends that will most likely prevail this year in the logo design industry:  


Wide-Spaced Text
The idea of short names in the absence of a logomark is no more preferred instead the view is taken over by the latest concept of large fonts with wide spacing. For a perfect touch to the entire look, low-key touches are paired up with fascinating and bold fonts. This modern aspect is thrilling and stylish!

Creative Typography
The concepts also involve the idea of creative topography, which offers an extensive area to play with and fonts to create some enchanting logo designs. Creative typography provides a personality to the logo that beautifully defines the business identity. For example, you can opt for broken typography, in which the creativity is shown by breaking and placing the letters in an unconventional way that give your brand a subtle meaning. It’s smart, cool and trendy!

Geometric Shapes 
Creative typography is most of the time combined with definite shapes to increase its effect on consumer’s mind. The shapes used in logos are designed by focusing on minimal geometric shapes for a less-is-more approach. The geometric shape approach is influencing the market with its versatile look, high visibility, and modern concept. If you like it, ask your logo design firm to add a flick of geometric lust to your logo.

Animated Logos
This year, moving logo designs are the hottest and trendiest logo design. It certainly grabs the attention of viewers. Not just look but play as well with the logo. The altering tagline, text in the GIF, and blending colors leave an amazing effect that lures consumers to click ahead and have more fun!

Color Overlays
Colors never go out of fashion! You just need to know how to use it and set the logo on fire. In the year 2018, the logo industry is enjoying an upsurge of flat color overlays that are appealing to use in logos. The overlay technique is quite effective in captivating the customer’s sight. The idea is simple and colorful; just create new shape, overlap it with colors and combine it with a word mark. Prefect!

These are the top logo designing ideas trending in 2018. In this fast-paced situation, stay updated with the ongoing trends and if ready for change, use the trending ideas and create a logo that leaves a legacy behind. A logo represents your entire entity, PERFECTION is mandatory!